finalanalysis

This comes as a surprise to about zero people in the wine business:

The longstanding belief that the film Sideways sent Pinot Noir sales through the roof was confirmed today.

For the record, I liked that movie fine. My brother in law called it “Animal House in the wine country” and I think about sums it up.

But the part that is always missing when people bring up Miles distaste for Merlot in that movie is that, at the end of the movie, when he is drinking his cherished 1961 Cheval Blanc out of a styrofoam cup, the wine he is drinking is Merlot.

The book on which the movie is based was written in the early 1990s, when there was a ton of crappy cheap Merlot on the market. Today, guess what there is a ton of that is crappy and cheap?